About Planning Services

In today's world of mergers and acquisitions many insurance brokers' offices are now owned by banks or venture capital companies.  Rest assured that is not the case with Planning Services.  Planning Services is operated by broker's who understand the insurance business and optimize that understanding and experience to work for you.  Planning Services is a family run business that is small enough to give you the personal attention you deserve yet experienced enough to provide you the competence you expect.

Thomas M. Baird, Sr

Thomas M. Baird, Sr., CLU, ChFC, is the principal owner of Planning Services. He studied at The University of Texas at Austin and The University of Texas at Arlington, majoring in Business Administration. Mr. Baird served for three years in the U.S. Army stationed in Germany.

He entered the life insurance business in Fort Worth in 1975 with Lincoln National Life Insurance Company. In 1978, Mr. Baird was transferred by Lincoln National to St. Louis as Agency Vice President. He returned to Dallas in 1981 as a General Agent for Acacia Mutual Life Insurance Company. Mr. Baird started Planning Services in 1983 and began developing strategies for employee benefit plan design. For the past several years he has studied various employee programs for cost effective solutions. By restructuring benefit plans to utilize creative cost saving ideas, he has enabled companies to realize enormous savings. He applies comprehensive underwriting experience to negotiate additional savings on renewal contracts. Mr. Baird received the Chartered Life Underwriter designation in October 1979 and the Chartered Financial Consultant in 1984.

Thomas M. Baird, Jr

Thomas M. Baird, Jr. attended Spring Hill College in Mobile, Alabama. He has been a licensed insurance broker for Planning Services since 1994. Tom has received multiple industry recognitions such as United Health Care Gold Broker Status, Guardian Bronze Level Producer and many others. Tom is known by his clients for his customer –oriented approach, sound guidance and dedication to negotiating the best rate for the maximum benefits.

Kay Baird

Kay Baird received her Bachelor of Science degree in education from Northeast Missouri State University, Kirksville, Missouri. She majored in sociology with minors in psychology and speech. Mrs. Baird's work experience has been in the field of personnel recruitment and administration of employee benefit plans. She was employed for several years by Blue Cross / Blue Shield of Kansas City. Working as service representative at Planning Services, Mrs. Baird researches and resolves client and individual claim problems.

Kelly Baird

Kelly Baird attended Texas Woman's University in Denton, Texas where she received a Masters Degree in Business and a Bachelor of Science degree in Merchandising. Kelly has over 20 years of experience in Business Management. Kelly assists Planning Services in our Customer Service Department regarding plan administration as well as resolving claims issues.

Melinda Guravich

Melinda Guravich received an MBA in international management from the Thunderbird School of Global Management in Glendale, Arizona and undergraduate degrees in international business and Spanish from the University of Texas at Austin. Her broad career experience in multiple disciplines includes international marketing and communications roles at Mary Kay Inc. and international software sales at Trinity Consultants. Melinda is president of the Dallas chapter of International Association of Business Communicators (IABC), the chapter's 2010 Communicator of the Year and the recipient of Dallas Quill Awards for employee communications planning. Melinda is a licensed broker for Planning Services.

Contact Us Today

Planning Services
313 South Jupiter Road Suite 200
Allen, TX 75002